Content Analysis

Today is actually May 1st in Australia and so happens to be my sister's sixteenth birthday. For me things started off by making everyone coffee, then me and Chelsea missing out on watching The Jonas Brother's show on the NSW Disney Channel, but we cracked up by watching Sonny. Then our mum made us breakfast; hash browns, eggs and bacon with BBQ sauce. We celebrated Chelsea's birthday three weeks ago with her friends when we were all on holidays, so her actual birth date only consists of new clothes as family presents from us, an average breakfast that we always have loved, and also she will be receiving a CD of her favourite band Reliant K and possibly a birthday cheque from our Poppa.
Later I had a Nuteller on toast and ate it while making a pot of tea. Now as I type up this post I have left my cuppa at my bedside table.
The one thing I'm trying to promise my sister is that I wont talk about Disney in front of her because she has had a enough of it. Thank goodness for this blog!
Two days ago our S.A.C. class were doing content analysis as a methodology on Disney. What we had to do was, we were given a catalogue and we had to find out how much Disney we could find in it and compare it to how much wasn't Dsiney. My Woolworths catalogue only had one Disney item, Huggies Nappies with Winnie the Pooh characters adorning the packaging, but it didn't have the characteristic Disney label. The Target catalogue had four items, and the K-Mart catalogue had six.
However from doing this I cant say my results are completely valid to make a conclusion about Disney's advertisements and marketing practise. I only had access to my local catalogues that are recent. However Disney is out there no matter how big or small they're putting themselves out there; they have a wide geographical range in the marketing world.
The catalogues I didn't record in the table of my Popular-Culture Case Study booklet was the "Prouds" and "Bunnings" catalogues as they did not have any Disney products to sell.
Prior to this, on Monday I had to go on the internet to record Disney products for different age groups. I enjoyed that a lot. I have a whole lot of things I want now, though I'm not sure if I'd get myself a Disney wedding dress or coffin. The Disney empire really has succeeded a birth to death strategy in the world of marketing.
For young boys, they can have a Mack Truck Playset from the movie Cars. And if your a teenager get your a trendy Tinkerbell T-shirt. Or if your older than that you can have a lot of things like Mickey-Mouse mugs or Seaworld Shamu magnets.
For me I want a Snow White cel, a courvoiser Fantasia art pic, a Mickey Mouse shower curtains and the Tinkerbell key chain, teacup, travel mug. And lots more. I particularly have my eye on the art for sale.
The best thing about owning Disney collectibles is that they go up in value. The very first famous merchandise was the trendy Mickey-Mouse watch. If you have one in good condition you've hit the jackpot.
My S.A.C. teahcer is a funny kind of woman. For one thing she is the first adult I've met that collects Disney merchandise as a hobby. And once she told us about when she was our age she was at Disneyland and made a childish commotion of being excited to see Mickey and Minnie and have her picture taken with them along with their autographs. But I think I'd be that way too somehow.
In Australia we dont have Disney stores, probably because we're not a global country we're just mega. But one day I am so going to America to pick up a few things. I think I should write a list first and estimate how much it would cost and what kind of job I should get to afford it.